Fear of Facial Wrinkles Turns Mom Into Entrepreneur

Philadelphia Area Mom Elizabeth Bloch Takes Action Against Sleep Wrinkles with Her New Invention, the Mumbani Fresh Face

HAVERTOWN, PA (July 26, 2010) — As a young child growing up in Mumbai, India, Elizabeth Bloch was told that sleeping on one’s side was the best position for restful sleep. Her culture considered sleeping on one’s back to be the source of harsh nightmares. After years of heeding this Indian myth and sleeping on her side, nightmares were not a major cause for alarm for Bloch; sleep wrinkles were.

When she was young, her facial creases or “morning face” would disappear in minutes. In her 40s, Bloch noticed that the sleep wrinkles were no longer bouncing back completely and were etched into her delicate facial skin. When expensive moisturizers and eye creams proved futile, Bloch took matters into her own hands. She eventually developed the Mumbani(TM) Fresh Face (patent pending, $19.99 plus s&h at Mumbani.com). The name is a play on the inventor’s native homeland.

Bloch’s Mumbani is the right product at the right time. Global Industry Analysts, Inc. anticipates expenditures in the U.S. market for anti-aging products that enhance appearance to be more than $5 billion by 2015. Mumbani proves to be a cost-effective tool in preventing and smoothing out sleep wrinkles, a cause of deepening facial wrinkles.

A recent study conducted by Philadelphia, Pennsylvania sleep consultant and registered polysomnographic technologist Marc C. Johnson confirms the positive results of the Mumbani(TM) Fresh Face. Johnson studied Mumbani’s performance along three dimensions: quality of sleep, facial wrinkle prevention, and comfort levels. The study found that:

* 84% of subjects reported that their quality of sleep had improved. Subjects felt more rested and refreshed in the morning after using the Mumbani.
* 76% of participants using the Mumbani for more than one month reported that they had less visible wrinkles after using it.
* 92% of subjects say they will continue to use the Mumbani.

As confirmed, the Mumbani successfully creates a buffer between the face and standard pillow, allowing delicate facial skin to remain relaxed for a creaseless and fresh appearance in the morning. Side sleepers also experience improved breathing and better rest as the Mumbani lifts the head and opens breathing passages.

“Preventing and smoothing wrinkles with the Mumbani Fresh Face is a nontraditional and innovative way to address a real problem that bothers so many of us. The beauty of it is in the fact that we are addressing the problem as we sleep in the very position that was making the problem worse — our side and stomach sleeping habits,” says Bloch.

Buyers of the Mumbani Fresh Face are singing its praises.

“I am a stomach sleeper and always had a pain in my jaw or a shriveled up face in the morning. Now I feel relaxed and refreshed,” says Syracuse, New York Mumbani user Lou Lou Delmarsh.

Jeannie Milstein of Oak Park, Michigan says, “Since my very first use of the Mumbani, I have been sleeping through the night like I hadn’t in a long time.”

So what is next for Bloch, the newly-minted inventor and entrepreneur, since she has cured a common cause for sleep wrinkles? Bloch will just have to sleep on it!

For more information or to purchase the Mumbani (TM) Fresh Face, please visit Mumbani.com or call (610) 609-1907.

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CONTACT: Ilyse Shapiro, ilyse.shapiro@verizon.net (610) 642-7427 (PA) or Elizabeth Bloch, erbrje1@gmail.com, (610)-609-1907 (PA).

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